How To Make Your Content Topical Using Search Trends

by GCN Editor
Content is essential to the success of a business since it demonstrates your expertise and fosters trust. Users discover your content on search engines, which aim to deliver the most topical content to a person's search query. Also, this often results in increased recognition of your business. Creating new content that appeals to your intended audience requires a better idea of their questions and relevance to your brand.
 
What are Search Trends?
Search trends are helpful tools that display how frequently a search phrase gets typed into search engines compared to the total number of searches made on the specific site over a specified period. In other words, search trends show how popular a search term is. Therefore, you can use search trends to find hot topics currently piquing customer interest. Businesses, social media managers, influencers, and content producers benefit from this since this helps them curate their content to be topical.
 
How Search Trends Help You Create Relevant Content?
Firstly, make sure the topic you choose is pertinent to your industry, your target audience, and your level of understanding before committing to it. Then, adopt the usage of search trends to find out what kind of content you should produce. Your content instantly becomes relevant once you begin creating it based on trending search queries. Keeping track of search trends will also make you aware of when to anticipate declines in the number of search queries and consequently prepare strategies to counteract them.
 
Google Search Trends
There are various ways to develop new content ideas. Still, Google Trends is one of the finest tools for monitoring search trends. It helps you find your niche. Google has tracked searches across all of its search engines since 2004 and provides a plethora of information regarding search trends, volume, seasonal fluctuations of searches, and topical searches. So you can find a stable niche and not a fad. Google Trends provides diverse information with data divided by date range, geolocation, category, and search type. By selecting topics after examining data from the billions of searches people have made on Google, you curate your content to be relevant.
 
Using search engine trends to create blog topics is a proven way because you know that users are interested in the keyword. Therefore, it is evident that with good quality content targeted at the correct TG, you will be able to build traffic to your site. However, on the other hand, these trends will eventually become less popular. Google insights help you to avert this risk by bringing in a host of variables such as location, time range etc. 
 
Twitter Search Trends
Creating content around trending Twitter topics is good because you can tweet your blog post with a popular hashtag. As a result, you get a ready-made audience. However, the trends are very short-lived on Twitter. However, with steady Tweets, you can get substantial traffic if the topic is trending and very popular. 
 
Other Ways To Track Search Trends
Using trending themes can enable you to leverage demand surges in both search and social networks. Other than Google Trends, the most popular resources for learning what's popular are listed below:
 
Conference Agendas: Examining conference keynotes and breakout sessions that are currently well-attended in your sector is one of the simplest ways to spot trending themes.

Feedly: This is one of the most effective tools for spotting trending topics and being up-to-date in your industry. It also has several other useful properties, such as the capacity to follow Twitter, Google News, or newsletters.

Trendhunter: This provides free data on search trends (in the form of articles) and several additional services, such as customised research.

BuzzSumo: BuzzSumo has two sections that are very helpful for creating topical content. The first, Discover, features real-time trending information, ideas to research for content ideas, keyword data, and frequently asked questions from forums related to your chosen topic. Content Research can assist with inquiry and analysis once you've decided what you're writing about. It analyses a wide range of social posts and web articles available on the relevant topic, with social statistics that measure overall success.

Trendwatchers: This mixes trend data with a "blog topic generator," allowing users to see popular themes and then utilise that information to generate a catchy title.
 
Finding new content ideas that interest your target audience is one of the most complex challenges. You may increase your content's exposure by choosing topical themes to write about. You can learn more about relevant content by studying search trends, which will teach you how to create relevant content. Therefore, you can follow online search trends that offer insightful information in various ways.